12/30/2023 0 Comments Coda signature![]() Rather than touch cultivation, the company began with edibles and then naturally expanded into topicals and concentrates as whole sale cannabis prices declined over 75%, making the company’s input costs considerably less expensive. Grindeland saw edibles as a high-growth area with less pricing volatility compared to flower. Today, Coda Signature has a 30,000-square-foot manufacturing facility in Trinidad, Colorado and a corporate office in downtown Denver. Grindeland left a role with a public company to become that partner at Coda Signature, focusing initially on the edibles market. In 2014, she decided to get back into the business, but she wanted a partner with expertise in creating and scaling a viable financial model for a company. She opened one of the first dispensaries in Denver but sold her licenses in response to rapidly changing regulations. In 2009, Cook left a psychotherapy practice in New York to start a business in Colorado’s cannabis space. It was this background that made him a great fit for partnership with Elizabeth Cook. Grindeland, working to build his fifth startup, also has experience serving in C-suite positions of public companies with global brands. ![]() He spoke with New Cannabis Ventures about the private company’s founding, how its products are created, and his plans for the future. Exclusive interview with Coda Signature Cofounder and CEO Mark GrindelandĬoda Signature is a premium infused cannabis products brand based in Colorado, but cofounder and CEO Mark Grindeland envisions taking the company’s luxury edibles, topicals, and concentrates to a national and international level.
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